The Architect of Digital Transformation.

Strategic technology leader with over 20 years of experience orchestrating enterprise-scale digital transformations across Thailand and Southeast Asia. Proven track record of bridging the gap between C-level business strategy and high-performance engineering execution. Expert in rescuing stalled initiatives, accelerating time-to-market by up to 50%, and modernizing legacy monoliths into cloud-native ecosystems on GCP.

"Leveraging a diverse background in Art History, Design, and Engineering to translate complex architectural constraints into clear, human-centric business strategies."

Consulting Services

Retainable advisory for enterprises navigating complex digital shifts and high-stakes architecture decisions.

Architecture Rescue

Turning around stalled or failing enterprise replatforming programs. Identifying technical debt, realigning roadmaps, and delivering MVP acceleration.

  • Legacy Monolith Decoupling
  • Delivery Speed Audit
  • Technical Strategy Alignment

Technical Product Management

Bridging the gap between business strategy and engineering execution. Defining technical roadmaps, managing lifecycles, and ensuring architectural alignment.

  • Roadmap Prioritization
  • Requirement Synthesis
  • Stakeholder Management

Prototyping

Rapid development of functional proofs-of-concept (POCs) to validate architecture and UX. De-risking large-scale builds by testing technical feasibility early.

  • Rapid MVP Builds
  • Technical Feasibility
  • Interaction Proofs
Discuss a Project

Executive Toolkit

20+ years across strategy, architecture, and engineering execution.

Core Strength

Strategic Leadership

Retained by C-suite to lead the most critical programs. Drives org-wide change, aligns engineering to revenue, and navigates high-stakes delivery under pressure.

Digital Transformation
Enterprise-scale programs
Org Design
Team scaling & structure
Crisis Turnaround
Stalled program recovery
C-Level Stakeholder
CTO / CEO alignment
Architecture

Cloud & Architecture

Designing cloud-native systems that survive enterprise load. Specialised in hybrid GCP migrations with zero-downtime guarantees.

Google Cloud (GCP) Microservices Hybrid Cloud BFF Patterns Zero-Downtime Migration
Platforms

Commerce Platforms

Deep hands-on experience replatforming and extending enterprise commerce stacks at scale.

Adobe Commerce Salesforce Omnichannel Headless Commerce
Emerging Tech

AI & Emerging Tech

Integrating generative AI into production products — not as experiments, but as revenue-generating features.

Generative AI LLM Integration Firebase AI Product Design
Engineering Depth

Hands-on Engineering

Stays close to the code — auditing systems, reviewing architecture, and tuning databases to lead with genuine technical authority.

System Analysis Code Auditing SQL Tuning Web Development

Professional Journey

Technical Consultant & Lead Program Architect

– Present
Central Retail
Retained directly by CTO · Bangkok, Thailand
  • Strategic Turnaround: Retained by CTO to rescue the Central Online replatforming program. Delivered MVP in 9 months against an 18-month timeline — 50% reduction in time-to-market.
  • Architecture Modernization: Led migration from monolithic Adobe Commerce to a decoupled Hybrid Cloud architecture (on-premise & GCP), ensuring zero downtime across peak trading periods.
  • Cost & Performance Optimization: Designed a scalable system handling enterprise SKU volumes, reducing infrastructure overhead while improving peak-load resilience.
  • Cross-Functional Orchestration: Unified C-level business stakeholders and engineering teams, translating commercial requirements into a precise technical roadmap.

Head of Technical Product Management

–
Central Retail Digital · Bangkok, Thailand
  • Organizational Leadership: Defined technical vision and product roadmap for the enterprise division. Bridged Business Units and Engineering to support revenue targets across Thailand's largest retail group.
  • Modernization Strategy: Championed adoption of Backend-for-Frontend (BFF) patterns and microservices, unlocking real-time personalization across web and mobile at scale.
  • Process Excellence: Established agile frameworks that streamlined product-engineering communication, reducing development friction and defect rates across multiple product squads.

Senior Product Owner

–
Rabbit Care · Bangkok, Thailand
  • New Revenue Channels: Led end-to-end launch of Rabbit CareShop within the BTS "My Rabbit" Super App — Thailand's largest transit-integrated mobile platform.
  • Measurable Growth: Achieved 62,100 organic users and 12,900 free trial subscriptions in the first year post-launch.
  • Platform Unification: Directed development of CareOS, consolidating customer portals and shared services to reduce operational redundancy.

Previous Leadership Roles

AVP — Project Manager

Central Group · –

Managed high-scale software development programs and platform stability for Thailand's largest conglomerate.

Sr. Manager, E-commerce

NokScoot Airlines · –

Managed platform operations, partnerships, and fraud detection for a low-cost airline's digital stack.

Early Foundations

Team Leader Bluestone (–)
Web Developer Bluestone (–)
Graphic Designer Bio Der Net (–)

Education

Silpakorn University logo

Silpakorn University

Bachelor's Degree — Art History & Archaeology

–

Faculty of Archaeology. A foundation in visual analysis, systems thinking, and historical context — skills that directly inform architectural decision-making and human-centric system design.

Selected Works

Central Online

Thailand's premier omnichannel retail platform. Led end-to-end replatforming from monolithic Adobe Commerce to hybrid GCP cloud architecture.

Visit Site

Can I Eat?

Personal AI-powered proof-of-concept app helping users with dietary restrictions identify safe foods using generative AI.

Try Demo

Photo Gallery

A personal photography collection. Creativity beyond code — a glimpse into the visual thinking behind the architecture.

View Gallery